Elizabeth Vanderford: Ikea
Ikea Home Account is an original product I've developed for this particular account. The home account will be marketed to 20-30 year olds entering their first marriage, and establishing their home for the first time. This product will be marketed through web banners as well as magazine print ads using the slogan "the gift of home."
1 Comments:
Very creative. I like the home account idea. It would be a great way to give a wedding or house warmming gift. You could even contribute anonymously.
Dennis
9:13 PM
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