Matt Lewis: Urban Outfitters

As I was doing research, I looked at companies similar to Urban Outfitters like banana republic, Hollister and American Eagle I noticed that they never advertised any certain products it was mostly concentrated on brand awarness and getting their name out, I decided to stick with that same idea with my campaign. My campaign is going to consist of print ads and direct mailers to raise brand awarness targeted to both male and females ages 16-25.

Congratulations! Matt's pitch was chosen and he is now an art director, creating a campaign based on this ad. Ashley and Jessica are on the Urban Outfitters Team.