An educator bloogging about graphic design.

Wednesday, November 08, 2006

Rosalie Hadley: Jet Blue

Rosalie Hadley pitch 1Each ad refers to classic songs related to travel destinations that Jet Blue has connections. The Hook: If you go to the Jet Blue website (www.jetblue.com) you can download the song as a ringtone for your phone. Once you go to their website you will see all the fabulous perks of flying Jet Blue.

Congratulations! Rosalie's pitch was chosen and she is now an art director, creating a campaign based on this ad. The Jet Blue includes Elizabeth, Heather, and Mike.

10 Comments:

Blogger Teela said...

I love the concept behind this, incorporating the lyrics is a great idea and the swoosh at the bottome is very well done

6:51 PM

 
Blogger Melissa said...

WOW - beautiful images and catchy campaign. The type/copy is really effective too - clear and appealing to the target market.

6:11 AM

 
Anonymous Elizabeth said...

It's modern, it's comfortable, it's adventurous its airline travel at it's graphic peak!

10:48 AM

 
Anonymous Anonymous said...

Very romantic images. Makes me want to travel somewhere.

11:19 AM

 
Anonymous M Parker said...

I like the typography and color play. The images are strong and the campaign has legs.

12:21 PM

 
Anonymous David White said...

You allways set the design bar high. You have my vote.

D. White

3:28 PM

 
Anonymous bailey said...

i love this look. you have once again created a very fresh and convincing atmosphere. very appealing. i place my vote!

4:43 PM

 
Anonymous Heather said...

I love the idea of tying a song and an image together. I think this would make for a memorable campaign...one of those that gets stuck in your head. Great work as always.

6:42 PM

 
Anonymous Anonymous said...

What ad without the skyline of New York at night isn't effective. I can hear ol' Frank singing just looking at it.

4:50 AM

 
Anonymous Anonymous said...

Photograph is amazing! Great concept.

Jennifer Maki

9:45 AM

 

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