Rosalie Hadley: Jet Blue
Each ad refers to classic songs related to travel destinations that Jet Blue has connections. The Hook: If you go to the Jet Blue website (www.jetblue.com) you can download the song as a ringtone for your phone. Once you go to their website you will see all the fabulous perks of flying Jet Blue.Congratulations! Rosalie's pitch was chosen and she is now an art director, creating a campaign based on this ad. The Jet Blue includes Elizabeth, Heather, and Mike.
posted by Todd Duren at 3:01 PM
8 Comments:
It's modern, it's comfortable, it's adventurous its airline travel at it's graphic peak!
10:48 AM
Very romantic images. Makes me want to travel somewhere.
11:19 AM
I like the typography and color play. The images are strong and the campaign has legs.
12:21 PM
You allways set the design bar high. You have my vote.
D. White
3:28 PM
i love this look. you have once again created a very fresh and convincing atmosphere. very appealing. i place my vote!
4:43 PM
I love the idea of tying a song and an image together. I think this would make for a memorable campaign...one of those that gets stuck in your head. Great work as always.
6:42 PM
What ad without the skyline of New York at night isn't effective. I can hear ol' Frank singing just looking at it.
4:50 AM
Photograph is amazing! Great concept.
Jennifer Maki
9:45 AM
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