An educator bloogging about graphic design.

Wednesday, November 08, 2006

Teela Fleeman: Altoids

zenWith Altoids having such a strong campaign currently I decided to expand within that campaign. I created a mini-campaign with the underlying idea of the many things you can do with the Altoids tin when finished with the mints. The ideas ranging from do-able things to comical uses. My chosen mediums are magazine ads, billboard ads, and direct mailers.

Congratulations! Teela's pitch was chosen and she is now an art director, creating a campaign based on this ad. Adam, Bailey, David and Rosie are on the Altoids team.

11 Comments:

Anonymous Anonymous said...

very intelligent. looks just like something they would do... fits nicely with their corporate image.

7:16 AM

 
Anonymous Elizabeth said...

Looks very professional, very Altoids. Well done.

10:46 AM

 
Blogger Rosalie said...

This is a very clever idea for a campaign—it would have endless possibilities and would capture the attention of viewers. Very smart looking!

11:51 AM

 
Anonymous M Parker said...

I like your approach. It's fun and playful.

12:25 PM

 
Anonymous David White said...

I love your concept, way to think outside of the tin (sorry bad pun there)

David W.

3:26 PM

 
Anonymous David White said...

oh you have my vote as well

3:27 PM

 
Anonymous bailey said...

so clever! i love this idea! i used to be addicted to making things out of altoids tins so i can relate. i cast my vote!

4:48 PM

 
Anonymous Anonymous said...

Pretty good idea, making the product's design work for the campaign. Should make Altoids stick in the consumer's mind.

4:48 AM

 
Anonymous Anonymous said...

What a neat idea!

Rosie

6:20 AM

 
Anonymous Anonymous said...

My vote you get, very creative you are....(yeah bad yoda impression)-Adam

8:39 AM

 
Anonymous mintyfresh said...

so damn easy! altoids look is already set..all u gotta do is plug in a new kitsch theme! Way to go! Dont beat up any small people because their mint is stronger than yours!!!! Love ya!

10:23 PM

 

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