An educator bloogging about graphic design.

Wednesday, November 08, 2006

Teela Fleeman: Altoids

zenWith Altoids having such a strong campaign currently I decided to expand within that campaign. I created a mini-campaign with the underlying idea of the many things you can do with the Altoids tin when finished with the mints. The ideas ranging from do-able things to comical uses. My chosen mediums are magazine ads, billboard ads, and direct mailers.

Congratulations! Teela's pitch was chosen and she is now an art director, creating a campaign based on this ad. Adam, Bailey, David and Rosie are on the Altoids team.


Anonymous Anonymous said...

very intelligent. looks just like something they would do... fits nicely with their corporate image.

7:16 AM

Anonymous Elizabeth said...

Looks very professional, very Altoids. Well done.

10:46 AM

Blogger Rosalie said...

This is a very clever idea for a campaign—it would have endless possibilities and would capture the attention of viewers. Very smart looking!

11:51 AM

Anonymous M Parker said...

I like your approach. It's fun and playful.

12:25 PM

Anonymous David White said...

I love your concept, way to think outside of the tin (sorry bad pun there)

David W.

3:26 PM

Anonymous David White said...

oh you have my vote as well

3:27 PM

Anonymous bailey said...

so clever! i love this idea! i used to be addicted to making things out of altoids tins so i can relate. i cast my vote!

4:48 PM

Anonymous Anonymous said...

Pretty good idea, making the product's design work for the campaign. Should make Altoids stick in the consumer's mind.

4:48 AM

Anonymous Anonymous said...

What a neat idea!


6:20 AM

Anonymous Anonymous said...

My vote you get, very creative you are....(yeah bad yoda impression)-Adam

8:39 AM

Anonymous mintyfresh said...

so damn easy! altoids look is already set..all u gotta do is plug in a new kitsch theme! Way to go! Dont beat up any small people because their mint is stronger than yours!!!! Love ya!

10:23 PM


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