Do it Clean

Think “more type, less image.” Think of a German guy with wire-rimmed spectacles. Think of a great sans serif font with an open-counter two-story g. Think of designing things so well that you take them for granted. They don’t look created at all, but as if they have always been.

Design with authority, function, and clarity is what Erik Speakerman’s company MetaDesign is all about. If you’re doing identity design, as my Design I class is right now, you’ve gotta give MetaDesign its due. Check out their work before finishing your thumbnails.